Your dashboard says 112%. Your paid installs returned 54%.

Troas tells game studios which user acquisition spend actually pays back, and what to change this week. Connect one MMP key and get a report in minutes.

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One sample game. The white line is paid installs. The pale one is all revenue, which is what most dashboards show.

Is tracking working?

Find campaigns spending with no recorded installs, before you cut your best one by mistake.

What really pays back?

Paid-only ROAS by game, channel and campaign, without organic flattering it, and the day each one breaks even.

Breaks even in its window21% of spend
75 to 100%34% of spend
50 to 75%28% of spend
Under 50%17% of spend

What should change this week?

Channels worth checking and where to move bid targets. You apply the change, so Troas never touches your campaigns.